Digital Marketing Copywriter (In-House)
Passive Income MD is looking for a Digital Marketing Copywriter (In-House) who has the innate ability to capture and influence people's behavior through words and stories. The ideal candidate will be able to understand, connect and write for an audience, while having the flexibility and skill to alter the style of writing from project to project.
We are Passive Income M.D.
We help doctors and high-earning professionals create financial freedom through multiple streams of passive income, allowing them to do the things they love with the people they love.
As an overall team – we are full of A-Players with high standards and a vision to bring passive income and a freedom lifestyle to our audience. We’re looking for Rockstar candidates to join our team who are as excited as we are to change lives in amazing ways and empower our people to achieve their dreams.
About this Role:
Passive Income MD is looking for a Digital Marketing Copywriter (In-House) who has the innate ability to capture and influence people's behavior through words and stories. The ideal candidate will be able to understand, connect and write for an audience, while having the flexibility and skill to alter the style of writing from project to project.
The Digital Marketing Copywriter (In-House) will be expected to write compelling copy for websites, blogs, emails, landing pages, and campaign creative (i.e. ads and promo material). Candidate must have a strong understanding of SEO and how to naturally integrate keywords into copy, as well as the ability to conduct keyword research on relevant and high-performing search terms.
Responsibilities:
- Develop and write copy for digital content that meets business and marketing objectives from beginning to end, while working collaboratively with designers, producers and other digital team members
- Conduct SEO research for high-performing keywords that align with a website’s or piece of content’s goals; maximize the online visibility of the content in search results
- Write compelling blogs about real estate investing, finance, and passive income
- Develop related content for multiple platforms, such as blogs, podcasts, newsletters, and video scripts
- Proofread, edit, and optimize copy for digital
- Write benefit-driven copy for landing pages that will generate leads and conversions
- Write engaging and optimized copy for product launches
- Develop creative and captivating copy for digital media ads, such as Facebook, Adwords and Display Ads
- Generate, edit, publish and share daily content (original text, images, video or HTML) on social media that builds meaningful connections and encourages engagement/action
- Create social media editorial calendars and schedules
- Organize writing schedules to complete drafts of content or finished projects within deadlines
- Continuously capture and analyze the appropriate social data/metrics, insights, and best practices
- Develop email marketing campaigns that get opened, read and clicked
- Meet and work with cross-functional stakeholders to incorporate business and UX requirements in copy and content
- Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
- Assure all-around consistency for textual styles, pictures, fonts and tones in the content
Ideal Qualifications:
- Availability to work Pacific Time Zone business hours (9am PT to 6pm PT)
- Proven 5+ years work experience as a marketing content writer or copywriter
- Proven record of excellent writing demonstrated in a professional portfolio
- Impeccable grasp of the English language, including idioms and current trends in slang and expressions
- Excellent understanding of digital marketing strategies including SEO, email marketing, and web analytics
- Extensive experience with social media platforms such as Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn and TikTok
- Knowledge of basic social media functions: hashtags, sharing posts, retweets, favorites, pinning, tagging, and influencers
- Creative, out-of-the-box thinker with big ideas
- Researcher who can dig deep to find valuable information and craft compelling stories
- Expert at adapting the writing style to meet the specific project's needs
- Strong knowledge of SEO, keyword research, and integrating keyword strategy into copy and content
- Able to take an idea or concept and give it substance, direction and content
- Expert in powerfully communicating key messages
- Able to tailor content and writing style according to purpose – to sell or to inform
- Able to write clearly and concisely with a core understanding of conversion optimization
- Experienced in writing for websites, blogs, marketing campaigns, emails, slogans, scripts
- Proven working experience in social media marketing or as a digital media specialist
- Excellent writing, editing (photo/video/text), and communication skills
- Strong knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best practices
- Attentive to the complementary relationship between visual elements and content
- Proficient in copyediting
- An active problem solver
- Organized and can manage multiple projects in fast-paced, deadline driven environment
- Attentive to project goals and user needs
- Ready to learn more about digital strategies and adapt skills to keep pace with continually-evolving industry
- Master with writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
- Enjoys interacting with people, solving problems and helping others
Job Type: Contract, Hourly, Full-Time
Pay: Commensurate with experience
Work Location: Fully Remote
We look forward to reviewing your application!
