#74: How Doctors Can Make an Impact by Building an Online Brand ft Sanjay Juneja, MD

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How doctors can make an impact by building an online brand

Dr. Sanjay Juneja is a triple board certified hematologist and medical oncologist and Chief Medical Officer of the Cancer Channel on the online health and wellbeing platform Doctorpedia. Better known online as ‘TheOncDoc’, he prides himself as a social media educator and medical influencer with over 500,000 followers. He’s also a regular guest on TV news channels and podcasts, and has partnered with several cancer organizations to support awareness initiatives.

During his time at Louisiana State University (LSU) School of Medicine, Dr Juneja developed a strong appreciation of the pivotal role of education in supporting patients through medical challenges, including cancer, by empowering them with a solid understanding of their diagnosis and treatment.

After completing residential training in Internal Medicine at LSU’s Health Sciences Center, Dr Juneja served as a Chief Fellow in Hematology/Oncology at the Feist-Weiller Cancer Center in Shreveport, LA. In 2019 he returned to his native city of Baton Rouge to work with the Hematology/Oncology Clinic, an American Oncology Network division. He was certified by American Board of Internal Medicine in Internal Medicine, Hematology and Medical Oncology.

Now, let’s look at what we discussed in this episode:

  • Power of social media
  • How he used TikTok to educate
  • What is a Chief Medical Officer
  • Is there a benefit in building a brand online
  • What are people doing to get started in Doctorpedia

Here’s a breakdown of how this episode unfolds…

[5:06]

So I realized like that where any medical professional or any person in general, you always want to sacrifice things if you can better more. If the trade-off is a lot of people benefit, why wouldn't you sacrifice anything in your life to help people as a whole?

[15:08]

Figure out whether you need to make adjustments as you go based on the cash flow that you are getting upon the deal and the updates that you are getting. 

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