6 Simple Rules for Successful Real Estate Investing
6 Simple Rules for Successful Real Estate Investing

6 Simple Rules for Successful Real Estate Investing

January 20, 2021 • 7 Min Read

This post may contain links from our sponsors. We provide you with accurate, reliable information. Learn more about how we make money and select our advertising partners.

There’s a lot to know about real estate investing, from finding the right market to taxes. It seems like there’s always a new subject to dive into. No matter whether you’re brand new to real estate or you’ve been in the game for years, there’s no denying that at times it can all feel a little overwhelming.

Most of us are still working clinically, and for those that are working full-time, it can definitely feel like you don’t have enough bandwidth to learn it all. It also might feel like there are so many other obstacles we face when learning how to invest. 

However, I’ve found these obstacles are often larger in our minds than in reality. Having spent a ton of time in the real estate investing community, I’ve gotten to know so many different busy physicians that have taken action and become quite successful at it.

I find the ones that have a difficult time getting started get caught up in the minutiae of investing. In that case, I believe it can actually be helpful to step back and focus on the simple things.

Success leaves clues and so here are six simple rules that I’ve found successful real estate investors follow.

Perform Thorough Due Diligence

Obviously, doing the proper due diligence is the most important part of the investing process–nobody wants to get stuck with a bad investment.

I know I use the words “passive income” and “real estate” in the same sentence quite often, but I don’t want anyone to get the wrong idea. It doesn’t take ZERO work. It takes some work up front and then you can continue to reap ongoing rewards.

So this is where you just have to roll up your sleeves and get to work. If you find a certain deal, whether it’s a single-family home or an apartment complex, you’ll need to research the market, the sponsor, and understand the most important metric: cash flow. 

You might’ve heard the often used phrase, “You make money when you buy.” I think it’s mostly true. Strategy while you hold the property is important. But making sure you absolutely make a smart decision BEFORE you make an investment will set you up for success.

By tallying up all the potential expenses, like repairs, maintenance, property management, and insurance, you can subtract those expenses from the potential rental income. This gives you a good idea of how much income the property will generate. 

All of this might seem basic, and it is, but the key is to always keep that “cash flow” mindset. When you’re scoping out a certain property, always think about how it can contribute to your passive income goals.  

For a bit more in-depth information on calculating cash flow, be sure to check out this post.

Diversify in Different Markets

When it comes to stocks, we all know how important it is to diversify. If there’s one thing you never want to do, it’s to put all your eggs in one basket. 

The same is true of real estate investing. While purchasing a rental property or two in your own market isn’t a bad idea, once you start looking to add some additional properties, it’s best to seek out other markets. 

Ideally, you’d diversify in different states. That way, if one state’s market takes a hit, the others can take up the slack. This is probably the best way to mitigate risk across the board. 

Of course, buying a property out of state can be intimidating. It’s a lot easier to purchase when you’re within driving distance, after all. But thanks to modern technology and services like turnkey investing, it’s a lot easier than you might think. 

In fact, I made my first out-of-state investment from my call room, which you can read about here. And be sure to check out how you can invest in another state’s turnkey properties here

Get Good Property Management

“I would invest in real estate, but I don’t want to unclog a tenant’s toilet at 3 am.” 

This is an objection I hear quite often, and I completely understand. For some people, this is what life as a rental property owner looks like. 

But when you’re investing in real estate as a means to achieve passive income and, ultimately, passive income, there’s one great way around those late-night maintenance calls: hire a good property manager. 

Sure, paying a property manager cuts into your profits, but in my opinion, it’s more than worth it. I treat them like an investment. Thanks to my property managers, all I have to do is respond to the occasional email and watch the rent checks come in.

Remember, your time is worth way more than what you’d pay someone to manage your investment.

How do you choose a good property manager? I’m glad you asked. I wrote a whole post on it, which you can find right here

Think Long-Term

Somewhere in between starting the journey to financial freedom and reaching the end, there’s a stretch of time (sometimes more than one) where you’re hustling to make things happen. In the middle of that, it’s easy to lose sight of your ultimate goal. 

The key to keeping up your motivation is to always keep your ideal life first and foremost in your life. Every goal that you set, whether short-term or long-term, should be seen as a stepping stone to the life you want for yourself. 

This makes it easy to not only keep working toward those goals, but also helps you weed out distractions. If there’s something in your life taking up extra time, just ask yourself, “how will this help me reach my goals?” If it doesn’t, it’s much easier to cut it out. 

Of course, there is a balance to be had there, but ultimately, the best way to be successful in the short-term is to always think about the long-term.

Embrace Lifelong Learning

I’ve said this many times before, but I can’t stress enough how important it is to continually seek knowledge. We all know that knowledge is power–the power to achieve your goals, to make things happen, and to ignore your inner doubts. 

But as far as I’m concerned, constant learning has the most direct impact on your success of anything we’ve talked about so far. 

Listen to podcasts, read books, attend conferences (online or in-person), talk to like-minded people–whatever method you prefer, keep your mind always engaged with the topics that will help you achieve your goals. Even if you already know the ins and outs of a subject, there’s always something new!

Accept That You Can’t Control Everything

We’ve discussed some excellent steps you can take to ultimately be successful in real estate investing. But when it comes right down to it, between researching, learning, hiring–you can only do so much. At a certain point, what will happen will happen. 

Take some stress off of yourself. Realize that there are always going to be things out of your control–and that’s okay. Instead, protect your peace of mind by focusing on the things you can control. Don’t carry the weight of the world all by yourself! 

Life is all about course-correcting and being resourceful enough to get back on track. 

The journey to financial freedom will have its ups and downs, and there will be external factors that you simply can’t account for. Accept it, learn from it, and move on. I can’t tell you how much easier it is. 


Real estate investing isn’t always the easiest thing. It takes some up-front work, especially to set up the systems that will eventually automate just about everything. 

But by breaking your investments down into a few small steps and focusing on some core ideas, it becomes much easier to stay on track. If you’re already investing: keep up the great work! And if you haven’t started yet: what are you waiting for? Don’t wait– make it happen!

Disclaimer: The topic presented in this article is provided as general information and for educational purposes. It is not a substitute for professional advice. Accordingly, before taking action, consult with your team of professionals.

Site Design Delightful Studios
Site Development Alchemy + Aim